Prototype
Motivation
As a regular Foodora user (a popular food delivery app in Sweden), I noticed several usability issues that were shared by others in my circle.
The app's flow was suboptimal, requiring users to select their desired service from the homepage, which led to confusion. The layout, with takeout delivery, pickup, and grocery delivery options in a grid, further complicated the user experience.
I redesigned the app to streamline the user flow, improve navigation, and create a more intuitive and cohesive interface while maintaining Foodora's design style and branding.
Design system
Similar to the current branding
to keep a familiar look
Roboto Bold
Roboto Medium
Roboto Regular
Roboto Regular
Simple and readable font
Sketches
Research
Based on a survey
😕 The way Foodora mixes groceries and restaurants is confusing.
😪 It is difficult to sort restaurant preferences.
😩 It is difficult to navigate around and get back to the page you were on.
🤗 There is a wide audience of all ages.
😋 60% of people use Foodora a few times a month.
Persona
Anna Anderson
Job Title
Real estate agent
Age
25
Social networks
About
- Ambitious, hard-working real estate agent
- Single, Anna has her own apartment in Malmö
- Often gets takeout as she is busy working and doesn't have the energy to make food
Goals or Objectives
- Use an easy to use app for getting takeout
- Quickly make an order without much headache
Biggest Challenges
- Apps that confusingly mix groceries with restaurants
- Takes a long time to figure out how to pick up food